Finance with Purpose.
Ventures with Vision.
Helping doctors, business owners, and founders design lending systems, secure funding, and build ventures that serve people and honor purpose.
Nancy Coy is the Managing Partner at Finance Rx Venture Studio.
She is also CEO of Choice Payment Services, a national SaaS based receivables management company. As a leading expert in consumer and patient lending with 20+ years of experience, Nancy revolutionizes lending programs to empower providers and business owners across various sectors.Â
"I work at the intersection of finance, faith, and forward momentum. From patient lending to venture building, I help high-integrity leaders create systems that grow revenue and real impact."

Healthcare Providers
Boost case acceptance and business valuation with smarter lending systems tailored to your patients and team.
Business Owners
Design flexible, compliant consumer lending options that support your clients and your bottom line.
Faith-Driven Founders
Join a startup ecosystem rooted in Kingdom values, mentorship, and lasting growth.
The Proven Lending Strategies Every Health Professional Should Know
If you’re a doctor or dentist looking to increase case acceptance, boost practice revenue, and reduce financial friction for your patients, this guide will walk you through what actually works and how to apply it starting now.
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The Nancy Kay Coy Show
Real conversations at the intersection of business, faith, and purpose.
Book Nancy for your next event, workshop, or conference.
Tune In to the PodcastThe Proven Prescription
Finance RxÂ
Did you know that only 4 out of 10 Americans can afford to spend $1,000 at once, which is roughly 39% of the population?”   Â
Often merchants and providers enroll in lending programs without understanding the programs value, true cost and more importantly how to use lending to increase case acceptance,
Consumer and Patient lending are the strongest tool in your toolbox to increase your revenue, yet it is often the last thing considered.Â
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Resources for Building Ventures

Our Podcast
Real conversations at the intersection of business, faith, and purpose.

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Real conversations at the intersection of business, faith, and purpose.

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Real conversations at the intersection of business, faith, and purpose.
Ready to Move Your Business Forward?
Whether you're exploring patient lending, gearing up to raise capital, or simply need clarity on your next strategic move reach out for a call. Nancy offers a limited number of discovery calls each month for founders, doctors, and business owners ready to grow with purpose.
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