Meet Nancy Kay Coy

Patient & Consumer Lending Strategist | Founder | Advocate for Access

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“Patient Lending is the bridge between diagnosis and decision.” - Nancy Kay Coy

For more than 20 years, I’ve helped providers and merchants design financing solutions that  solve real-life problems through loan approvals.

From healthcare and dental to funerals, home improvement, and wellness services, I’ve worked across industries where access matters and timing is critical. I’ve co-founded national lending companies, helped deploy over a billion dollars in consumer loans, and built frameworks that prioritize trust, compliance, and conversion.

But here’s the truth: I’m not a lender and I’m not here to sell one.

I’m here to help you design a better lending journey.

Whether you’re a DSO, funeral home, medspa, or contractor, I teach your team how to talk about financing in a way that’s clear, ethical, and effective. I’ve created training programs, certificate pathways, and consultative blueprints that keep your business protected and your customers saying “yes.”

Because when lending is done right, everyone wins:

  • Customers get the services they need
  • Businesses increase close rates and loyalty
  • Lenders keep lending with confidence
  • Regulators stay satisfied

When I’m not helping businesses elevate their lending strategy, I’m mentoring faith-driven founders, hosting The Nancy Kay Coy Show, and leading Her Kingdom Ventures; a global community of women entrepreneurs.

If you’re looking to build a smart, compliant, high-conversion lending program — I’d love to help.

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Lending That Solves, Not Sells

FinanceRx™:
The Proven Prescription for All Industries

A practical guide for merchants and service providers to unlock the full revenue potential of lending by understanding its true cost, value, and impact on customer access.

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FinanceRx™:
Patient Lending Done Right

This free guide shows healthcare providers how to present patient financing in a way that removes friction, restores dignity, and helps more patients say yes to the care they need.

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What People Are Saying

"Finance RXTM challenges every practice to stop selling and start serving. Nancy lays out a powerful roadmap to make care more accessible, where trust, training, and the right lending strategy turn affordability into action."

Chris Klemick

Head of Healthcare Sales @ PowerPay

“With practical scripts, checklists, and insightful resources, it empowers teams to present treatment options with confidence and compassion, ensuring that financial concerns do not hinder access to necessary care. ”

Missey McCallum, RN

CEO and Founder, Dignity Medical Aesthetics

"Nancy's guide to success equips staff with the tools and confidence to assist patients in obtaining the services they desire. Despite initial discomfort discussing finances, Nancy empowers staff to realize they're helping patients afford treatments they otherwise couldn't access.”

Toni Vienna

CEO of Enhance Patient Finance

“Nancy masterfully bridges the gap between financing and dignity. She shows that whenlending is done right, with empathy, structure, and compliance, patients say yes not because they’re being sold to, but because they feel seen and supported.”

Gerald Duran

Managing Partner, CanaGlobal Venture Studio