About
Book a Discovery CallAbout Finance Rx® Venture Studio
Finance Rx® Venture Studio is a patient affordability and lending venture studio for healthcare and dentistry.
We design the strategies, systems, and training that turn awkward money conversations into consistent, compliant, patient-centered experiences—across every location, every provider, every team.
We combine deep operating experience in lending and healthcare with hands‑on venture building and go‑to‑market expertise.
What We Do
We exist to solve one hard, expensive problem for healthcare and dental leaders:
Insurance doesn’t cover everything. Single‑lender programs can’t meet every patient where they are. And without a system, every office handles financing differently—creating friction, lost revenue, and real compliance risk.
Finance Rx® Venture Studio
We helps organizations:
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Architect multi‑pathway patient affordability strategies that fit real‑world treatment plans and patient populations.
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Install The Money Conversation Framework™ as the standard for how financial conversations work across the organization.
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Train and certify teams so coordinators, front desk, and providers can talk about money with confidence, clarity, and compassion.
We don’t sell loans.
We don’t push scripts in a vacuum.
We build and embed the system that sits behind every ethical, compliant money conversation.
About Nancy Kay Coy
Nancy Kay Coy is the Managing Partner of Finance Rx® Venture Studio and a nationally recognized expert in consumer and patient lending. She has founded and led compliant lending and receivables platforms, advised DSOs, dental practices, and healthcare organizations on patient‑financing strategy, and authored the Finance Rx® book series, including Patient Lending Done Right, which outlines the principles behind The Money Conversation Framework™. Her work has been featured across industry publications and podcasts focused on dentistry, patient financing, and practice management.
What distinguishes Nancy is not only her deep technical expertise in lending and regulation, but her unwavering commitment to patient dignity. She champions lending that solves, not sells—empowering more patients to say yes to the care they need without pressure, shame, or confusion.
