Skyrocket Case Acceptance with Lending That Actually Works
Download FinanceRx™ Patient Lending Done Right — a free guide for healthcare professionals who want to increase case acceptance, remove the discomfort of financial conversations, and empower patients to say “yes.”
Download Your FREE Copy
Why Aren’t More Patients Saying Yes?
Patients aren’t walking away because they don’t trust you or want the care. They’re walking away because they weren’t offered financing the right way. In most practices, lending is either misunderstood, poorly explained, or awkwardly avoided altogether.
This eBook shows you how to fix that ethically, confidently, and with real results.
Is This You?
This eBook is for dentists, audiologists, LASIK surgeons, aesthetics providers, and healthcare executives who are ready to:
- Stop leaving revenue on the table
- Train their teams to talk financing with confidence
- Serve more patients who need and want care Increase practice valuation through smart lending integration
Inside This Complimentary eBook, You’ll Learn:
- Why patients say no (even when they need care)
- The most common financing mistakes practices make
- How to present treatment in a way that increases trust, access, and yes—case acceptance
- Scripts, role-plays, and mindset shifts that change everything
- How to build a lending strategy that works for your demographic and doesn’t backfire later
Whether you’ve been offering financing for years or are just exploring your options, this guide will help you do it right.
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Meet Nancy Kay Coy
Nancy is a nationally recognized expert in patient and consumer lending with over 25 years of industry experience. She was the original co-founder of Healthcare Finance Direct, and later co-founded Choice Payment Services — the first fully compliant receivables platform in all 50 states. As the author of FinanceRx™, creator of the Patient Lending Certificate Program, and founder of Her Kingdom Ventures, Nancy equips healthcare teams to increase access to care while growing their bottom line.
"Finance RXTM challenges every practice to stop selling and start serving. Nancy lays out a powerful roadmap to make care more accessible, where trust, training, and the right lending strategy turn affordability into action."
Chris Klemick
Head of Healthcare Sales @ PowerPay
“With practical scripts, checklists, and insightful resources, it empowers teams to present treatment options with confidence and compassion, ensuring that financial concerns do not hinder access to necessary care. ”
Missey McCallum, RN
CEO and Founder, Dignity Medical Aesthetics
"Nancy's guide to success equips staff with the tools and confidence to assist patients in obtaining the services they desire. Despite initial discomfort discussing finances, Nancy empowers staff to realize they're helping patients afford treatments they otherwise couldn't access.”
Toni Vienna
CEO of Enhance Patient Finance
“Nancy masterfully bridges the gap between financing and dignity. She shows that whenlending is done right, with empathy, structure, and compliance, patients say yes not because they’re being sold to, but because they feel seen and supported.”
Gerald Duran
Managing Partner, CanaGlobal Venture Studio
