Home About The Movement - Why Patient Financing Matters Training Programs
Patient Lending
Patient Lending Consulting Patient Lending Done Right - Book
Her Kingdom Ventures
Resources
Podcast Tuesday Patient Lending Tip Blogs and Articles Finance Rx® Book
Contact
Reach Out
 Higher Case Acceptance.  Lending That Solves—Not Sells.
 

Training Programs Available

 

-4 Week Patient Lending Mastery Program - Patient Financing Done Right 

- Patient Lending Certificate Program™ 

-Providers and Executives Finance Rx®:  2 Hour Workshop MasterClass Case Acceptance & Lending Strategy 

-"Why Patient Financing?" - For Lenders, FinTech's and Industry Sales Teams

 
Patient Lending Done Right

So Everyone Wins

Your Practice

Lenders

Regulators

Most Importantly...Your Patient.

 

At Finance Rx®, it’s never about pushing products. It’s about solving patient needs, removing financial barriers, and building systems that inspire trust. Whether through staff training, provider cohorts, certificate programs, or industry workshops.

Finance Rx® gives you the tools to transform patient lending into a bridge between diagnosis and decision.
Schedule A Discovery Call

From Assessment to Execution:

Your Step-by-Step Roadmap

 

4-Week Patient Lending Mastery Program  

Patient Financing Done Right

For Your Staff    
Transform Your Unscheduled Treatment in as Little as 4 Weeks

2-One Hour Classes Per Week

Offered Live, with your Team and Nancy Kay Coy, Virtually 

In person options available 

 

What They’ll Learn:

Your team doesn’t need to be salespeople.
They need to be confident, compassionate problem solvers.

That’s exactly what they’ll become with “Patient Lending Done Right”—Nancy Kay Coy’s signature patient lending training program.

This proven training equips your staff to discuss financing options with empathy, clarity, and compliance, so more patients say yes to care they want and need.

✔ The A, B, C’s of Lending, approval types, budgeting tools, and compliance essentials         

✔ The Three E's of Lending, Educate, Empathize, Execute     

✔ How to uncover the real affordability barrier, without sounding pushy

✔ Scripts and strategies for solving, not selling

✔ How to build patient trust and increase treatment starts

✔ What lenders, regulators, and patients all need to feel protected

This program delivers:
  • A fully customized lending strategy for your practice
  • Staff training that builds confidence and communication fluency
  • Compliance-savvy scripting aligned with real patient needs
  • A scalable, tiered lending model that improves case acceptance
Deliverables include:
  • Custom Lending Program Blueprint
  • Staff Training Workbook + Finance RX™ Guide
  • Financial Scripts for Team Use
  • Journey Map with Lending Integration Points
  • Lender Tiering Matrix
  • Financing Awareness Marketing Toolkit

Whether at the front desk or in the consult room, your team will walk away with real-world tools to lead confident lending conversations that feel natural, and deliver results.

Because Lending Should Feel Like Care, Not Sales.

Let’s turn uncertainty into action, and affordability objections into treatment acceptance.

Contact us to discuss training your team.

PHASE 1

Discovery & Lending Program Assessment
  • Review existing case acceptance + lending metrics
  • Demographics + treatment alignment
  • Credit ABCs: Approvals, Basics, Communication
  • Identify gaps + growth opportunities

PHASE 2

Lending Program Design & Modification
  • Recommend right-fit lenders
  • Design tiered lending solutions
  • Teach the 3 E’s Framework: Educate, Emphasize, Execute
  • Create updated scripting by credit segment

PHASE 3

Training & Execution
  • Staff role-play, timing, and objection handling
  • Scripting by tier + treatment size
  • Build trust through empathy and education

PHASE 4

Final Integration & Deliverables
  • Marketing touchpoints + patient messaging
  • Website banners + signage templates
  • Journey Map, Financial Scripts, and a custom Lending Blueprint

Patient Lending

Certificate Program

Created by Finance Rx® to Raise the Standard in Patient Financing

For too long, patient lending has lacked structure, compliance, and clarity. That ends here.

Finance Rx®, is the first-ever on-demand, certificate-based training program designed specifically for dental and healthcare teams. With 31 self-paced - on demand modules, this program equips providers, staff, and industry professionals to present financing clearly, confidently, and legally, without the pressure of selling.

This isn’t just training. It’s a nationwide movement toward ethical, patient-first financing.

What You’ll Learn:

  • Legal and ethical best practices in offering financing

  • Credit tiering and how to match solutions to patient needs

  • Compliance and disclosure essentials by role and treatment type

  • Clear, confident communication that builds patient trust

  • How to reduce refund risk, regulatory exposure, and staff uncertainty

What’s Included:

  • 31 on-demand micro-learning modules (credit, compliance, communication)

  • Final exam + signed Patient Lending Ethics Pledge

  • Individual staff certificates + full practice recognition

  • Annual renewal with refresher quiz

  • Background check verification for all certificate holders

  • Admin dashboard, CRM tracking, and email support

  • Practice toolkit: financial scripts, Lending Blueprint™, Journey Map, and digital badge

Whether you're a solo provider, a growing DSO, or a team member on the front lines, the Patient Lending Certificate Program by Finance Rx® gives you the tools to make lending work the way it should: with trust, transparency, and purpose.

Equip your team.

Earn your certificate.

Lead the change.

Join the movement. 

Get Your Certificate

Masterclass - For Providers and Executives

 Finance Rx®: Case Acceptance & Lending Strategy 

A 2-hour, high-impact strategy session for practice owners, clinical directors, and revenue leaders who want to stop losing cases due to affordability

 

This class will help you:

  • Understand what makes a patient lending program a growth strategy and not just a financing product
  • Identify where most practices go wrong, and how to fix it
  • Learn how to match lending solutions with your specific patient demographics
  • Discover how financing can boost case acceptance without sounding like a sales pitch
  • Get introduced to compliance, risk, and provider-friendly lender structures
  • Understand how patient lending is not a back-office function but a strategy to increase your EBITDA
  • Ideal for practices who want freedom or to compliment insurance with a smarter way to help patients say yes

Contact us to discuss your lending strategy and growth plans for the future and beyond.

 

"Why Patient Financing?"

             Lenders, FinTech's and Industry Sales Teams

Overview

The Patient Financing Training for Lender, FinTech and Industry Sales Teams equips your sales, account management, and training departments with the knowledge, language, and confidence to engage provider practices in a way that drives adoption, increases utilization, and reinforces compliance.

Built on the LendingCert™ "Solve, Not Sell"™ framework, these programs help lender, fintech and industry sales teams move beyond transactional conversations to strategic partnerships with providers.

Four Options

  • 2-Day
  • 1-Day
  • New Hires
  • Customized       

Option 1: Full Two-Day Training

8 hours of onsite training (delivered over 2 days)

Day 1: The Foundation — “Why Patient Financing?”

  • The “Why” That Changes the Conversation
    Understand the true market drivers and provider pain points behind patient financing.
  • How Providers Assess Patient Eligibility
    Step inside the practice’s process to learn how decisions are made and what criteria influence approvals.
  • Multi-Lender Environments Explained
    Gain confidence speaking about competitive and complementary lender arrangements.
  • Compliance, Ethics, and Trust in Case Acceptance
    Explore compliant, ethical ways providers present financing that increase case acceptance rates.

Day 2: The Application — Aligning & Activating

  • Aligning Your Brand with the LendingCert™ Model
    Ensure your messaging complements providers’ ethical and compliant frameworks.
  • Speaking the Provider’s Language
    Tailor your conversations to the needs of different specialties and practice types.
  • Hands-On Roleplay and Scenario Work
    Practice real-world conversations to build skill and confidence.
  • Action Planning for Field and Inside Teams
    Map out how to apply strategies immediately in sales and training environments.

Option 2: One-Day Program

                4 hours onsite (single day)

                 “Why Patient Financing?”

  • Understand the patient and provider perspective

  • Learn how practices evaluate eligibility and choose financing partners

  • Gain insight into multi-lender environments
  • Recognize how compliance and ethics shape provider trust and case acceptance
  • See how aligning with the LendingCert™ "Solve, Not Sell"™ model differentiates your brand

Who Should Attend                                                               

  • External and internal sales teams
  • Account managers
  • Training & utilization departments
  • Leadership and strategy teams

Outcomes

  • Stronger provider relationships
  • Higher adoption and utilization rates
  • Reduced friction in the sales process
  • Improved compliance alignment and brand trust

New Hire Training: Patient Lending Foundations

Virtual or Onsite — 4 Hours

Purpose
Equip new sales and account team members with a clear understanding of patient lending fundamentals, compliance basics, and your brand’s role in the provider ecosystem, so they can contribute confidently from day one.

Who’s This For

This course is designed for team members new to patient lending who need a fast, confident start in their role. It’s ideal for:

  • New sales representatives beginning their first provider-facing territory or portfolio
  • New account managers responsible for supporting existing provider relationships
  • Training & utilization team members who deliver education to practices but are new to financing concepts
  • Cross-functional hires in marketing, operations, or compliance who interact with providers or patient lending strategy.

Why It Matters
Early in a new hire’s journey, gaps in patient lending knowledge can slow adoption, weaken messaging, and create compliance risks. This training gives them the fundamentals to:

  • Understand the provider’s perspective
  • Communicate financing with confidence
  • Represent the brand consistently and ethically
  • Accelerate their ramp-up time and impact

Core Modules

  • The “Why” of Patient Financing
    Why it matters to providers, patients, and your brand’s success
  • Patient & Provider Perspectives
    How financing fits into treatment planning and case acceptance
  • Eligibility & Multi-Lender Basics
    Key terms, approval considerations, and positioning
  • Compliance & Trust Principles
    Risk awareness and how to reinforce ethical, compliant conversations
  • Your Brand in the Lending Landscape
    Messaging alignment with LendingCert™ "Solve, Not Sell"™ model

 Delivery Format

  • Virtual session (Zoom or preferred platform)
  • Onsite available as an add-on
  • Includes participant workbook & quick-reference guide

 Who Should Attend

  • New hires in sales, account management, and training roles
  • Cross-functional team members needing patient lending context

 Outcomes

  • Faster ramp-up time for new hires
  • Consistent, compliant messaging across the team
  • Stronger confidence in provider-facing conversations

Customized Program

Flexible Duration — Onsite, Virtual, or Hybrid

For teams with unique goals, market focus, or existing experience, our Customized Program offers a fully tailored training experience. We work with your leadership to identify your objectives, assess current skill levels, and design a program that blends the most relevant elements of our training modules.

Possible Customizations Include

  • Selecting only the modules that align with your team’s needs
  • Adjusting depth and complexity based on experience levels
  • Creating specialty-specific roleplay and objection handling
  • Incorporating your internal brand language and sales process
  • Adding compliance or regulatory deep dives by state or market vertical

 Ideal For

  • Lender, FinTech or Industry Sales teams entering new market segments
  • Teams with mixed levels of patient lending experience
  • Organizations seeking to integrate internal processes with industry best practices

 Outcomes

  • Highly relevant, goal-driven content that maximizes training ROI
  • Greater adoption of brand-aligned messaging and strategies
  • Increased confidence across diverse market situations

Choosing the Right Training for Your Team

Whether your goal is to build a solid foundation, accelerate onboarding, or equip your team with advanced, field-ready skills, our Patient Lending Training for Lender and FinTech Teams offers four onsite or virtual options.

  • The 2-Day Program  delivers a deep, hands-on learning experience with roleplay, specialty-specific strategies, and customized action planning.
  • The 1-Day Program focuses on the core principles of “Why Patient Financing?” — ideal for teams needing a strong knowledge base without the extended application modules.
  • The New Hire Training provides essential patient lending fundamentals in a compact 4-hour format, perfect for rapid onboarding of sales, account management, and cross-functional team members.
  • Customized Program is tailored to your team’s unique goals, market verticals, and existing knowledge base — blending elements of any program length and format to maximize relevance and impact. 
Schedule a Call

Our Programs Side By Side

Let Us Know Which One Is Best For You 

Ready to Elevate Your Lending Strategy?

Book an Exploratory Call to discuss program fit, schedule, and next steps.

Schedule A Call with Us

Meet Nancy Kay Coy

Nancy is a nationally recognized expert in patient and consumer lending with over 25 years of industry experience. She was the original co-founder and visionary of Healthcare Finance Direct (HFD), and later co-founded Choice Payment Services, the first fully compliant receivables platform in all 50 states. As the author of Finance Rx®, creator of the 4-Week Patient Lending Done Right Program, Patient Lending Certificate Program, Masterclass - For Providers and Executives Finance Rx®: Case Acceptance & Lending Strategy, "Why Patient Financing?" for Lenders, FinTech's and Industry Sales Teams and founder of Her Kingdom Ventures, Nancy equips healthcare and dental teams to increase access to care while growing their bottom line.

Email Nancy